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To save a PDF business card to your hard drive, simply right-click the linked title and choose 'save target as'.
I always save them to my desktop so I can find them easily later.
You can also click on the link normally and the ebook will open up in your browser, if your browser supports pdf documents (and most do).
To read PDF's you have saved on your computer, you must have Adobe Acrobat Reader installed.
Don't worry, it's free and it's a safe download. Click HERE to get it.
Jacqueline Briscoe
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Sequel Naturals Vision:
Deliver premium, innovative and authentic wellness solutions to our valued customers. In so doing, create an industry leading, profitable and fulfilling company for our people.
We Believe
Quite often the simplest solution is the best one. Over the past 50 years, however, our Western culture has managed to complicate matters concerning diet and its relation to health. Obesity and malnourishment exist simultaneously while the over-consumption of calorie-rich but nutrient-poor foods drain our energy. To make matters worse, we treat obesity with drugs and fad diets and combat fatigue with refined carbohydrates, sugar and caffeine. These are short-term solutions that eventually render us energy depleted, over-stimulated, chronically stressed and vulnerable to illness and premature aging.
So what can we do to address this problem? Today, many health experts believe the solution is to consume primarily plant-based whole foods; pure and simple as nature intended. Whole foods support all the requirements of a healthy body system, from absorption to elimination.
The challenge with whole foods has always been their relative inconvenience to prepare, compared to the gamut of fast food offerings so readily available to us. Born of the belief that one should not have to compromise between whole food goodness and fast food convenience, Vega was created with the following principles in mind:
Plant-based whole foods are the true future of optimal health
"Eat your fruits and vegetables." This is one of the most tried and true recommendations for a healthy diet. Plant-based foods are rich in antioxidants, essential vitamins and minerals, enzymes, fiber and phytonutrients and countless studies support their many health benefits. Vega is made exclusively from plant-based whole foods.
Raw, alkalinizing foods are the best defense against illness and disease
In stark contrast to processed food, raw plant-based whole foods foster an alkaline environment within the body, an ideal platform upon which optimal health can be built. The main cause of all illness and disease stems from the disruption of pH balance in the body. Raw, alkaline foods help neutralize acid in our diet to promote healthy pH balance. Vega is slightly alkaline (pH of 7.2), similar to human blood (pH 7.4).
Nutrient density is more important than calories
Once the body is supplied with the nourishment it needs, cravings will cease. Consuming nutrient dense whole foods is a healthy way to naturally reduce caloric intake resulting in the creation of a stronger, leaner body. Vega is very nutrient dense, yet low in calories.
Food should provide energy, not drain it
Ease of assimilation is a key benefit of wholesome, natural food. The less energy the body must spend on digestion and assimilation, the more it will retain. Enzyme rich to conserve energy upon digestion, Vega offers superior net energy gain.
Food should energize through nourishment, not stimulation
Refined foods, sugar and caffeine "˜lend' temporary energy by stimulating the adrenal glands, creating a brief increase in energy levels but eventually resulting in fatigue. Vega contain an ideal balance of essential fatty acids, fiber and low glycemic carbohydrates to provide a constant, enduring supply of energy through nourishment, not stimulation, resulting in improved performance, mental clarity and enhanced ability to burn body fat.
Avoid common allergens to reduce food sensitivities
Many people, whether they know it or not, have sensitivities to foods that are abundant in the modern diet; commonly resulting in headaches, mild flu-like symptoms, low energy, and difficulty shedding body fat. Clean and green, Vega is free of most common allergens including artificial sweeteners, corn, dairy, gluten, soy, wheat and yeast.
It is possible to grow a younger body
Regular exercise to break down body tissue, coupled with premium, whole food nutrition to rebuild it is what keeps us biologically young. Depending on activity level, six to eight months from now your body will have regenerated almost all of its tissue at the cellular level. It will literally be made up of what you eat between now and then. Supply your body with premium building blocks such as those found in Vega and the result can literally be a healthier, younger body.
U.S & CANADIAN BUYERS ONLY
Vega Antioxidant EFA Oil Blend
Told from the onset that a plant-based diet wouldn't cut it on the professional Ironman circuit, Brendan Brazier's nutritional journey began with unpromising results. Several months of chronic hunger, the need to constantly eat and a decline in energy culminated in a decline in athletic performance.
Brendan's stubborn curiosity persevered however, and after many years of research, trials and tribulations, he created a plant-based whole food diet that worked better than he had ever expected. Since then, Brendan has become one of the top professional Ironman triathletes in Canada, crediting his diet for his success competing in one of the world's most demanding sports.
For years Brendan has packed plant-based whole foods into a daily blended shake to supply his body with premium fuel in liquid form for easy digestion. It worked great at home but when he traveled it became troublesome dragging around a blender and shopping for or packing along his favourite whole foods. Brendan began searching for a convenient healthy, plant-based whole food meal replacement but was disappointed in his findings.
He found most meal replacements on the market were whey protein based "“ off limits for a vegan. Though some vegetarian options existed, they were all soy protein based, an ingredient Brendan was trying to cut back on due to concerns regarding GMO's and phytoestrogens. All meal replacements he found were deficient in essential fatty acids, especially Omega 3's and most contained large quantities of low quality carbohydrates (eg. maltodextrin), artificial flavors, colors and sweeteners.
Brendan realized there was a need for a meal replacement that did not compromise food quality for convenience. He approached several nutritional supplement manufacturers but everyone told him it wouldn't work "“ "you can't put whole foods into a commercial meal replacement" , they said, "too short a shelf life, low product demand, poor taste and texture, too high a cost" they said. There were too many negatives and not enough positives to warrant such a product. So Brendan put his idea on the back burner and continued to lug his trusty blender and cooler full of whole foods wherever he traveled
A couple of years later, Brendan was struck by a car while training on his bike and injured his leg. Told by his doctor to take 6 months off from training and competing, Brendan sought alternative options. He underwent intense physiotherapy and began taking a product his naturopath recommended called ChlorEssence, hoping the high level of growth factors in it would help heal his injury. At the same time, Brendan also began taking a supplement called MacaSure, for adrenal support, helping him deal with the physical and emotional stress of his injury.
Within 8 weeks of rehabilitation, all the while taking 10g of ChlorEssence and 10g of MacaSure a day, Brendan made a full recovery. Though he was not in his top form, remarkably, he was able to compete professionally again "“ participating in the Ironman Canada triathlon event and finishing the gruelling race despite his recent injury. Brendan was so pleased with his rapid recovery that he contacted Sequel Naturals, makers of ChlorEssence and MacaSure, and shared his success story with Charles Chang, President of Sequel Naturals.
Brendan and Charles also discussed the concept of producing a complete whole food meal replacement that was made from 100% plant-based ingredients. Only now, Brendan wanted to have a full dose of ChlorEssence and MacaSure in every serving of this meal replacement as well. Charles was intrigued by the passion of this young athlete and he loved the idea of the whole food meal replacement. Aware of the many challenges that developing such a product would present, Charles was confident that together they would be able to overcome them.
Brendan was given the job of product formulator and Sequel Naturals would take care of the ingredient sourcing, production, packaging and marketing. They agreed that this product would be made without compromises and had to meet several key criteria, including:
1) Complete meal, meeting all Canadian meal replacement guidelines when mixed in plain water
2) Made primarily with whole foods in their freshest, least processed form possible
3) Made with all natural, plant-based ingredients (absolutely no animal products)
4) Target nutritional profile of 40% protein, 30% carbohydrates, 30% essential fats
5) Proteins must come from a diverse variety of vegetarian sources, including a minimum of one third raw protein
6) All carbohydrates must be naturally occurring, complex and low glycemic with no added sugars or simple carbohydrates
7) Essential fats must be of high quality, with the majority being Omega 3's; no trans fats or cholesterol
8) No common allergens such as corn, dairy, gluten, soy or wheat
9) No artificial colors, flavors, or sweeteners and GMO & pesticide-free
10) Must taste good with pleasant texture and flavor
After a year of product formulation and testing, Vega is a replica of Brendan's favourite shake. All the ingredients in Vega were chosen by Brendan to work synergistically to nourish the body and reduce nutritional stress. And now Brendan doesn't have to lug his old blender with him when he travels anymore.
CANADIAN & INTERNATIONAL BUYERS
CANADIAN & INTERNATIONAL BUYERS
CANADIAN & INTERNATIONAL BUYERS
What is a Daily Reminder?
A Daily Reminder is a positive, healing, empowering statement on an alluring background.
U.S & CANADIAN BUYERS ONLY
CANADIAN & INTERNATIONAL BUYERS
Plant-Based Whole Foods
Plant-based whole foods: The true future of optimal health
By Dr. Zoltan Rona
As a medical doctor, practicing what is called "complementary" or "integrative" medicine, I have been helping thousands of people over the past 25 years with something called nutritional stress, the most underestimated cause of suboptimal health.
What is nutritional stress? It's the average North American diet, high in refined carbohydrate and unhealthy fat (burgers, fries, fast foods, sugared cereals, soft drinks, chips, candy bars, chocolates). This diet is also too low in complex carbohydrates, fiber and essential fatty acids found in whole grains, legumes, seeds, nuts, fruits and vegetables.
Frequent consumption of fast/convenience foods leads to many problems including food allergies. These allergies lead to cravings for more and the allergy-addiction cycle is established. Over time, the standard American diet (SAD) wears down the endocrine system and our organ reserves. Micronutrient deficiencies develop unless the individual supplements with vitamins, minerals and other important food factors. Psychological, emotional and financial stressors will amplify the nutritional stress and the next thing you know, the victim is taking antidepressants like Prozac, Paxil, Zoloft and others (to the tune of over $10 billion per year in sales).
If you add to this a heavy consumption of other essential nutrient robbers such as coffee, tea, alcohol, cigarettes and drugs, the endocrine system becomes chronically stressed. This leads to high cortisol levels, high blood pressure, blood sugar control problems, high blood fats, especially cholesterol and triglycerides as well as obesity. The immune system is also severely affected leading to recurrent infections and serious conditions such as Chronic Fatigue Syndrome, Fibromylagia and Candidiasis.
The good news is that the effects of nutritional stress can be reversed through a combination of a more alkaline forming, plant based diet as well as some effective whole food nutritional supplements. Every major epidemiological study concludes that those who consume animal products, including fish (mostly contaminated with mercury and other cancer causing chemicals), milk, dairy products and chicken eggs, have significantly higher incidences of heart disease, cancer, diabetes, arthritis and osteoporosis.
Organic or not, studies show that meat eating is associated with greater morbidity and premature death. People who follow mostly a plant based diet can run into problems if they rely too heavily on dairy products and wheat and do not eat a large variety of different vegetables, fruits, legumes and other low gluten whole grains. This approach is effective for anyone interested in improving their health status.
It is also an established biochemical fact that all disease, especially cancer, heart disease, diabetes and arthritis exists in an acid medium. All animal products, refined foods and most high gluten grains create an acid condition in the body. Plant based diets create more of an alkaline body pH.
The meat based low carbohydrate or "cave man diet" advocated by many high protein diet gurus often does more harm than good because it creates an acid body pH and often a diseased state termed ketosis. It is therefore not uncommon to see patients with celiac disease, Crohn's disease or candidiasis who have been on long term meat based diets suffering from the side effects of excess acid: greater fatigue, muscle wasting and dehydration. A common symptom of candidiasis is constipation, a nuisance worsened by meat consumption, organic or otherwise.
The high protein, low carbohydrate diet may well be in vogue today but it will soon be a passing fad just like many other diet crazes of the distant, forgettable past. Do your research and you will discover as I have that a diet rich in plant-based whole foods are the true future of optimal health.
Zoltan P. Rona, M.D., MSc
Features & Benefits
26g of Broad Spectrum Protein
40% of calories from protein, with all essential amino acids in ideal balance
Alkaline forming, 35% raw protein with enzymes intact
Protein sourced from hemp, yellow pea, brown rice, flax and chlorella
6g of Essential Fatty Acids
30% of calories from naturally occurring fats from whole foods
EFAs mostly in the form of hard to get Omega 3s and zero trans fats
EFAs sourced from whole flax seed (not flax meal), hemp and chlorella
17g of Quality Carbohydrates
30% of calories from naturally occurring complex carbohydrates; no maltodextrin
Naturally low glycemic index and no sugars or sugar derivatives added
Carbohydrates sourced from hemp, flax, brown rice and maca
15g of Fabulous Fiber
Contains both soluble and insoluble fiber
Helps balance blood sugar, reduce insulin, improve elimination
Fiber sourced from hemp, flax, fructo-oligosaccharides (FOS) and chlorella
Full Serving of ChlorEssence (High CGF Chlorella)
Rich in protein, chlorophyll and nucleic acids DNA & RNA
Cleanse, nourish, rejuvenate cells and activate, support immune system
Special cell wall fiber binds to and removes heavy metals and other toxins from the body
Full Serving of MacaSure (Organic Gelatinized Maca)
Rich in alkaloids, glucosinolates, minerals and sterols
Increase energy, reduce stress, balance hormones, improve libido
Gelatinization enhances potency and ease of digestion/absorption
Mixed Berry Complex (ORAC 800 blend)
Great source of antioxidants, vitamins and minerals
Helps defend against free radical damage
Probiotics (Dairy-free)
Beneficial form of bacteria
Helps maintains healthy intestinal flora
Digestive Enzymes
Facilitates breakdown of food to improve absorption
Helps reduce nutritional stress digestion places on the body
100% Recommended Daily Intake of Vitamins & Minerals
All essential minerals present in easily absorbable form (citrates)
All essential vitamins present in natural form
With just 220 calories and 2g of net carbs per serving (natural flavor), Vega is an excellent choice for those on a calorie-reduced diet. High in fiber, protein and essential fats, Vega is naturally filling and satisfying, helping to suppress appetite and cravings.
Easily digested, alkaline and great-tasting, Vega is clean and green, containing no animal products, corn, dairy, egg, fillers, gluten, soy, sugar, wheat or yeast. Absolutely no artificial colors, flavors, preservatives or sweeteners and GMO and pesticide-free.
Vega is available in wholesome and delicious Natural, Berry and Chocolate flavors, in three sizes: individual 30g Snack Packs, small bottles containing 7-8 servings and large bottles containing 15-17 servings. One serving of Vega is a complete meal, exceeding all meal replacement requirements, but people with smaller appetites may find half a serving sufficiently satiating.
Each serving of Vega contains a full dose of MacaSure and ChlorEssence!
Nutritional Stress
Nutritional Stress "“ The Modern Plague
By Brendan Brazier
As a professional endurance athlete, my number one job is to create stress"”then deal with it. That's it. I stress my body, allow it to recover, and then do it again.
Simply put, stress is anything that causes strain on the body, regardless of its origin. An important fact to be cognizant of is this: The body's response to stress is the same, whether it be the physical demands of sport, the environmental strains of breathing impure air, poor diet or the hectic pace at which most of us now live.
Commonly accepted as one of the leading causes of illness, stress has been shown to precipitate many forms of diseases. It's easy to say, "Reduce the amount of stress in your life and you'll be healthier". While this is generally a true statement, it's advantageous to "select" your stressors; cultivate the beneficial ones and eliminate the unbeneficial.
A full, productive life will undoubtedly be a catalyst for an elevated stress level. Stress slows progress and therefore it must be minimized for us to reach full potential. Success at anything starts with the ability to effectively cope with stress. However, our bodies are not equipped to deal with many of the modern day requirements placed on them; they simply have not evolved to effectively cope with our increased demands.
As most of us know all too well, our lives are a non-stop dance from one task to another. The average North American works more now than ever before, and that amount continues to increase as we "progress." But work is just one stressor. Others include the demands of social life and family obligations, diminishing air and water quality, and most significantly, less nutritious food and lower quality diets, resulting in a society that is chronically stressed.
How significant is our diet as a source of stress? It is estimated that as much as 40% of overall stress can be classified as nutritional. Nutritional stress is an epidemic, our modern day plague. Yet it exists in relative obscurity, underestimated and unseen by most, and growing constantly.
Factors contributing to nutritional stress include the consumption of overly processed foods, foods grown with chemical pesticides and herbicides, inadequate supply of vitamins, minerals, enzymes, high quality protein, fiber, essential fatty acids and good bacteria (probiotics). It also includes the overeating of "empty" foods and the under-consumption of nutrient dense whole foods that support biological function, activity level and regeneration. Consistently eating acid-forming foods is also a culprit.
The following are some of the key benefits of reducing nutritional stress:
Reduced biological age
Longer life expectancy
Less body fat, more lean muscle
More energy, strength and endurance
Improved productivity and mental clarity
Higher quality, deeper sleep
Improved resistance to illness
Quicker recovery from exercise
Fewer cravings and less hunger
Elevated mood and desire to excel
When I first started searching for ways to enhance my athletic performance, nutrition was one of the most important areas that I investigated. I have found proper nutrition to have the greatest impact on my ability to maintain a busy, full and rewarding life. The ability to curtail stress and its debilitating attributes at its origin is invaluable. Without a cause, there can be no symptom; with no symptom, there is no need for synthetic drugs.
Throughout the last 14 years, I have been researching and experimenting with a plant-based whole foods diet and I believe that the most effective way to reduce nutritional stress is to eat a plant-based whole foods diet; one which contains sources of easily digestible protein, fiber, whole grains and vegetables as a low glycemic form of carbohydrate, essential fatty acids from nuts and seeds, along with vitamins and minerals.
As a professional Ironman triathlete, I have learned to perform at a high level in one of the world's most demanding sports, while exclusively on a plant-based diet. I know that a strict vegan way of life is not for everyone but believe me, incorporating more plant-based whole foods into your current diet will make a substantial difference to your overall health and well-being.
CANADIAN & INTERNATIONAL BUYERS
CANADIAN & INTERNATIONAL BUYERS
Every ingredient in Vega Sport Performance Optimizer beverage mix is purpose-driven and complementary, each playing an important individual role in enhancing a specific aspect of performance. Yet, when combined, the ingredients work synergistically to boost performance more significantly than the sum of the individual parts.
Coconut Oil
Prized for its rich, natural source of medium chain triglycerides (MCTs), coconut oil is a raw healthy fat, which does not require digestion prior to its energy-boosting effect. Coconut oil goes straight to the liver to provide near-instant fuel and helps the body access and burn body fat as fuel to improve body composition.
Kombucha
A popular health elixir in Asia, kombucha is a fermented tea, rich in organic acids, active enzymes, amino acids,and antioxidants. It acts as a natural muscle relaxant, helping muscles move with greater fluidity and ease, resulting in less energy expenditure and ultimately enhanced endurance. Kombucha culture is also a liver detoxifier which helps speed up recovery following a workout.
Yerba Mate
Yerba mate is rich in antioxidants, chlorophyll and trace minerals. It aids in digestion and boosts mental and physical performance through mild stimulation of the adrenal glands. Increased mental focus is a significant benefit to the athlete as it improves the ability to get into the zone and perform without distraction. Unlike coffee, yerba mate will not cause jitters nor dehydration.
Green Tea
Rich in cell-protecting polyphenols, green tea is packed with powerful antioxidants which improve immune system function. Green tea also provides a natural source of caffeine which lightly stimulates the adrenal glands, heightens mental focus and readies the body for peak performance. Green tea has also been shown to assist fat metabolization which can reduce body fat over time.
Rhodiola Extract (3% rosavin)
Rhodiola is proven to improve mood, physical and mental performance. It helps dilate blood vessels, thereby increasing blood flow capacity throughout the body and reducing energy requirements placed on the cardiovascular system. Taking rhodiola before a workout can also enhance recovery by normalizing heart rate and improving protein synthesis post-workout.
Panax Ginseng Extract (4% ginsenosides)
A powerful adaptogen, ginseng strengthens the immune system and helps reduce stress and cortisol levels. Taking ginseng pre-workout will allow the body to be physically pushed further while delaying the onset of muscle fatigue. It also boosts energy and improves adrenal function without stimulation to reduce recovery time.
Devil's Claw Extract (6:1)
Devil's claw helps prevent inflammation and promotes joint vitality and fluid muscle contractions. A proven and safe alternative to synthetic analgesics, devils claw has also been shown to temporarily reduce the effectiveness of pain receptors, thereby allowing the athlete to push harder during physical activity to achieve a higher level of performance.
Turmeric Extract (95% curcuminoids)
Turmeric increases circulation, enhancing delivery of blood and oxygen to working muscles. It is also effective at reducing inflammation to enhance recovery post-workout.
Ginger Extract (5% gingerols)
Ginger reduces inflammation, improves digestion, and has blood thinning properties. Since one marker of improved fitness is an increase in red blood cells, (which causes the blood to become thicker), ginger can also help promote ideal blood viscosity.
Sodium & Potassium Citrate
Sodium and potassium are electrolytes which play a vital role in optimal hydration. Since sweat is comprised of water and electrolytes, water alone will not fully maintain or restore fluid levels lost through sweating. The correct balance of electrolytes and fluid will enhance muscle function, heart efficacy, and mental sharpness and help prevent muscle cramps.
Organic Sprouted Whole Grain Brown Rice Syrup
Sprouted whole grain brown rice syrup undergoes a proprietary germination process which converts the starch component in rice to an easily-assimilated form of fuel that enters the bloodstream quickly while requiring significantly less digestive energy. With a high glycemic index (80), sprouted whole grain brown rice syrup provides immediate fuel to the brain and working muscles.
Organic Palm Nectar
Organic palm nectar comes from the blossoms of the tropical coconut palm. It provides a clean-burning fuel that is easily absorbed and utilized by the muscles and is a prime energy source for optimal brain function. Entering the bloodstream at a slow and steady rate, it provides sustaining energy. Palm nectar solids have a very low glycemic index (35) and will not cause an insulin spike or crash.
Semivegetarian
Semivegetarianism and Reduced Meat Eating
Adapted from Meat, Meat eating and Vegetarianism: A Review of the Facts
By Professor Neville G Gregory, Massey University
The real threat to the meat industry in the future is from reduced meat eating and semivegetarianism. Recent polls in the United Kingdom have estimated the prevalence of reduced meat eating at 26 to 40%. It is due to a number of features including pursuit of the vegetarian ethic which advocates abstention from meat as a route to harmony with animals and nature.
Semivegetarianism is particularly strong amongst young females and appears to be linked to a feminist outlook. It could persist through to adulthood, either out of conviction or from habit, and it could proliferate through the families that todays young semivegetarians eventually raise. When their children are brought-up in a semivegetarian household and with the outlook that semivegetarianism is the normal and right thing to do, reduced meat eating will become firmly established.
It might be thought that the present trend toward reduced meat-eating reflects a desire to live a long and healthy life. However, the evidence suggests that only 19% of full and semivegetarian adolescent women viewed meat-eating as unhealthy, and this outlook existed in only 3% of non-vegetarians.
As vegetarian foods are being more commercialised, they are becoming more attractive and popular in their own right. In 1990, a survey of 11 to 15 year olds in the United Kingdom that was sponsored by Barclays Bank showed that in 14% of the sample the favourite food was vegetarian. It is difficult to say whether this will grow. It may be that adolescent semivegetarianism or full vegetarianism is a phase which individuals grow through and that the recent swing towards reduced meat-eating will stabilise. In some individuals, however, it may persist into adulthood and their offspring will be brought-up as reduced meat eaters.
Undoubtedly, there is a familial basis to vegetarianism. For example in a study on one hundred Americans who had vegetarian leanings, it was shown that 63% claimed that they would raise, or were already raising, their children on the same vegetarian regime (Dwyer et al, 1974).
Although Animal Welfare has been the single most important reason for people becoming fully vegetarian, health reasons are probably playing an important part amongst semivegetarians. There are concerns about cardiovascular disease, cancer, Creutzfeldt Jacob disease, Salmonellosis and the consumption of hormones and antibiotics. At the other extreme it is widely held that strict vegetarianism can introduce health risks, especially for infants.
There is a strong emphasis on mental and bodily health in the vegetarian outlook. Oneness and wholeness are important abstract concepts in the vegetarian's perception of mental and physical health. Oneness means that the individual is at peace with nature. Nature is often considered more valuable than culture, and this outlook has helped sustain the Natural and Health Food Industries.
The vegetarian outlook despises the way that modern culture has moved towards greater reliance on refinement, cooking and further processing of foods. In ardent vegetarianism, food is believed to be more "natural" if it is eaten raw, and choosing raw foods is seen as an escape from highly processed foods which are regarded as junk (false) foods. Whole foods, such as whole grains and whole nuts are seen as more full of life and vibrant. Their wholeness is synonymous with being unadulterated. Whereas, meat is regarded as a dead food which is in the process of decomposing and eating it is synonymous with ingesting death. Even amongst meat-eaters meat does not have an image of being a "health food", but it may be thought to be "good for health".
Testimonials
Are you a Flexitarian?
Are You a 'Flexitarian?' Meat-Eating Vegetarians Transform the Movement
By J.M. Hirsch, The Associated Press
Even after five years, Christy Pugh has no trouble sticking to her vegetarian regimen. The secret to her success? Eating meat. "Sometimes I feel like I'm a bad vegetarian, that I'm not strict enough or good enough," the 28-year-old bookkeeper from Concord said recently. "I really like vegetarian food but I'm just not 100 percent committed."
Pugh is one of a growing number of part-time vegetarians whose loose adherence to the meat-free diet is transforming a decades-old movement and the industry that feeds it. These so-called "flexitarians" - a term voted most useful word of 2003 by the American Dialect Society - are motivated less by animal rights than by a growing body of medical data that suggests health benefits from eating more vegetarian foods. "There's so many reasons that people are vegetarians ... I find that nobody ever gives me a hard time when I say I usually eat vegetarian. But I really like sausage," Pugh said.
In recent years the market for vegetarian friendly foods has exploded, with items such as soy milk and veggie burgers showing up in mainstream groceries and fast food restaurants. But even the diet's activists say that growth can't be attributed to committed vegetarians, who are estimated at about 3 percent of the adult U.S. population, or about 5.7 million people never eating meat, poultry or seafood.
Charles Stahler, co-director of the Baltimore-based Vegetarian Resource Group, credits the growth to flexitarians - vegetarians who dabble in meat and carnivores who seek out vegetarian meals. "This is why Burger King has a veggie burger. It's not because of us," he said. "The true vegetarians wouldn't rush to Burger King anyway. It's because of those people in the middle. They are the driving audience." Though flexitarian headcounts are imprecise, Stahler estimates roughly 30 percent to 40 percent of the population at least occasionally seeks out vegetarian meals.
Suzanne Havala Hobbs, a dietitian at the University of North Carolina at Chapel Hill, credits the growth of flexitarianism to the nation's better understanding of the diet-disease connection. "Whether you make a commitment to eating strictly vegetarian or not, cutting back your dependence on meat is something most people acknowledge they know they should do," she said.
Mollie Katzen, a cookbook author and a founder of the iconic vegetarian eatery Moosewood Restaurant in Ithaca, N.Y., takes another perspective. The former vegetarian thinks people who eschew meat would be better off if they didn't. Though she still advocates vegetable-based diets, Katzen sees room - and for many people a need - for flexibility. "To base our diet there, yes. Absolutely," she said. "However, where the protein comes from in that diet, I don't feel it's wrong if you've got a great big plate of vegetables your protein is from a healthy, happy chicken, or a grass-fed cow."
Plenty of people seem to agree. At Wild Oats stores, a Boulder, Colo.-based chain of natural foods grocers that cater to vegetarians, the majority of shoppers aren't vegetarians. Tracy Spencer, a spokeswoman for the company, said Wild Oats shoppers are concerned about health and want the grocer's natural and organic products, including meats.
Publishers of vegetarian magazines also are taking notice. To target the part-timers many have softened their approach to meatless diets, even at risk of alienating the far smaller reader pool of true vegetarians. Until last year Natural Health, a Woodland Hills, Calif.-based magazine with a monthly circulation of 300,000, published only vegan recipes, which exclude even dairy and honey. Now the recipes regularly include meat, said Barb Harris, the magazine's editorial director. "There is a big interest in vegetarianism," she said. "But we can also tell from our readership that these are not people who are following a pure vegetarian lifestyle. These are people who are integrating a vegetarian menu in their current diets."
A similar change occurred at the 30-year-old Vegetarian Times, considered the standard-bearer of vegetarianism. Though still meat-free, the once mostly vegan magazine focuses less on activism and more on recipes with broader appeal. Carla Davis, managing editor of the Glen Allen, Va.-based monthly, said the changes were made after a survey showed 70 percent of the magazine's 300,000-plus readers weren't vegetarian.
Even the strictest of vegetarian advocacy groups considers the flexitarian trend a good thing. Bruce Friedrich, spokesman for Norfolk, Va.-based People for the Ethical Treatment of Animals, said he doesn't see any harm in vegetarianism focusing more on food than the issues that spurred the movement. "From our perspective, if people influenced by health consequently cut back on fish and meat consumption, that helps animals," he said. "If two people cut their meat in half it helps as much as one person going completely vegetarian."
Testimoninals
I'm a Flexitarian!
By Clarence Bass, Author of Lean for Life
I've just discovered I'm a flexitarian"”and that I've got lots of company. According to Charles Stahler, co-director of the Vegetarian Resource Group, a substantial percentage of the population leans toward vegetarianism, but is willing to eat meat, fish or poultry occasionally or in small amounts. The term flexitarian was apparently coined in the early "˜90s, but is only now finding its way into the mainstream.
Flexitarians are flexible in what they eat. According to an Associated Press story by J.M. Hirsch that ran in newspapers all over the country, the term flexitarians was voted the most useful word of 2003 by the American Dialectic Society. When you realize how many people are included under the flexitarian umbrella, you'll appreciate why the term is so handy.
While people who never eat meat, poultry or seafood are estimated at 3% (about 5.7 million), those who at least occasionally eat vegetarian food may be up to 40% of the population. According to the AP piece, the growing number of part-time vegetarians has had a huge impact on the food industry. "In recent years the market for vegetarian friendly foods has exploded, with items such as soy milk and veggie burgers showing up in mainstream groceries and fast food restaurants," Hirsch wrote. Health food markets such as Wild Oats or Whole Foods, which cater to vegetarians, but also sell wonderful meat, fish and poultry are popping up everywhere"”and for good reason.
Suzanne Havala Hobbs, a dietician at the University of North Carolina at Chapel Hill, credits the growth of flexitarianism to a better understanding of the diet-disease connection. "Whether you make a commitment to eating strictly vegetarian or not," she told the AP writer, "cutting back your dependence on meat is something most people acknowledge they know they should do."
Another perspective is that vegetarians are more likely to insure an adequate intake of protein if they don't avoid the complete protein found in meat, fish and chicken. That's the view of Mollie Katzen, a cookbook author and founder of the Moosewood Restaurant, an mostly vegetarian eatery located in Ithaca, N.Y. She advocates a flexible vegetarian-based diet. "I don't feel it's wrong if you've got a great big plate of vegetables," she told Hirsch, "[that] your protein is from a healthy, happy chicken, or a grass-fed cow."
I agree on both counts. What's more, flexitarian eating helps you stay lean.
Atkins-diet hype notwithstanding, people who eat lots of whole grains, fruits and vegetables are the leanest people on earth. And, believe it or not, those who eat the most animal protein are the fattest. That's what a recent four-nation survey shows. The study, reported by WebMD News on March 5, 2004, was based on food diaries kept by 4000 men and women age 40 to 59 in the United States, Great Britain, Japan and China.
"Without exception, a high-complex-carbohydrate, high-vegetable-protein diet is associated with low body mass," study leader Linda Van Horn, PhD, of Northwestern University said at the 44th American Heart Association Annual Conference on Cardiovascular Disease Epidemiology and Prevention. "High-protein diets were associated with high body weight."
Be clear, however, we're talking about whole foods the way they come in nature, not French fries and white bread.
"The point we are trying to make is that what we consider desirable carbohydrates are complex, or high-fiber-containing carbohydrates: whole grains, fruits, and vegetables"”not doughnuts or even polished rice," Van Horn said. "We are looking at legumes and vegetables that offer fiber as well as protein. We're not talking about refined carbohydrates, commonly known as sugar."
How this works is really pretty simple. Vegetarian or plant foods are generally low in fat and high in fiber. They fill you up and make you feel satisfied without giving you more calories than you burn. While low-fiber, animal foods--especially fat-laden varieties--take up little room in your stomach. They are calorie-dense foods. They pack a lot of calories in a small volume. That, of course, makes it easy to overeat. (See my book Lean For Life for specific examples.)
Whole grains, fruit and vegetables, which make up the major part of my diet, fill you up without giving you too many calories. The fiber and bulk in these foods guarantee that you never leave the table physically hungry. Your stomach is full. But you may still crave the taste of animal foods. Cravings tend to build over time. If not satisfied, they usually lead to overeating--or worse, bingeing.
Flexitarian eating can save the day. You don't have to be a total vegetarian to derive the major benefits of a vegetarian diet. It does no harm to add a little meat, chicken or seafood to a vegetable-based diet to add flavor"”and satisfaction. That's a switch for most Americans. They use meat as the main course, while I use animal food mainly to add flavor. And it doesn't take much. An ounce or two of animal protein adds a great deal of eating pleasure to grains, beans or vegetables"”and only a few extra calories.
Take it from my flexitarian friends and me: A little flexibility in your diet will make and keep you satisfied"”and lean.
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At Sequel Naturals, we believe in the power of superfoods and the proverbial pot of gold at the end of the rainbow.
That's why we search the globe, from land to sea for natural foods with the greatest potential impact on today's health concerns.
We believe that Hippocrates was on to something great when he proclaimed: "Let food be your medicine, and medicine be your food."
Our mission is to bring you Nature's finest superfoods with their innate healing powers intact.
We believe in authenticity. We use only the absolute finest raw materials, in their ideal and most proven delivery forms,
and we source them directly from their proud and passionate producers.
We believe in science. All our products are backed by extensive scientific studies published in peer-reviewed medical journals
and supported by health professionals worldwide.
We believe in sustainability. Our products are predominantly plant based, highly raw and organic, require minimal processing
and ultimately leave a nominal footprint. We are committed to leaving a legacy for future generations to not only meet their needs, but to thrive.
We believe that the greatest wealth we can possess is our health, and as so sagely stated by Seneca, "To wish to be well is part of becoming well."
We believe you don't have to be all that big to make a difference. You do, however, have to know what you believe in and take action.
Our Brands
Vega
This complete meal replacement and daily health-optimizer is made exclusively from natural plant-based whole foods.
MacaSure
Certified organic Peruvian Maca root extract helps to regulate, support and balance hormonal system for women and men.
ChlorEssence
This power-packed 100% pure premium Chlorella algae, nourishes and rejuvenates the body's cells for optimal health.
Guiding Principles 
VEGA - ANTIOXIDANT EFA OIL BLEND
500ml (large size)
Price: CAD $35.35
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Naturally rich in Omega 3 & 6 EFAs and an impressive array of other good fats, antioxidants and phytonutrients.
Features & Benefits
Vega Antioxidant EFA Oil Blend is produced from pure, premium and unrefined certified organic botanicals. Cold-pressed without distillation, chemicals, synthetic purification agents or solvents, our oils are alkaline forming and retain their naturally complementary antioxidants and phytonutrients.
To further ensure freshness and prevent oxidation, our Vega Antioxidant EFA Oil Blend is manufactured in an inert atmosphere, free of heat and light. The result is a balanced, full spectrum, ultra-virgin and ultra-pure oil blend with optimal nutritional properties.
Vega EFA Antioxidant oil blend contains:
Omega-3 Essential Fatty Acids (EFAs)
Omega-6 Essential Fatty Acids (EFAs)
Omega-9 and Omega 5 Fatty Acids
Monounsaturated Fatty Acids
Gamma Linolenic Acid (GLA)
Medium Chain Triglycerides (MCT)
Stearic and Palmitic Acids
Tocopherols and Tocotrienols
Carotenoids and Sterols
Chlorophyll and other phytonutrients
Vega Antioxidant EFA Oil Blend can be used with all cold, warm and hot foods but should not be used for baking, frying or other high temperature cooking. Try it in salad dressings, dips, soups and smoothies or add it to your favourite vegetable, rice or pasta dishes for a convenient and pleasant tasting EFA boost.
About the Ingredients
Antioxidant oil blend
A unique, balanced and synergistic array of antioxidant and phytonutrient rich seed oils with broad nutritional and healing properties including:
Green tea seed oil
Featuring a nutritional profile similar to olive oil, green tea seed oil is also rich in antioxidants, displaying a number of remarkable antiseptic, fungicide, bactericide and lipid-lowering effects. Green tea seed oil does not contain caffeine.
Pomegranate seed oil
Rich in punicic acid, an Omega-5 conjugated fatty acid, pomegranate seed oil has strong chemopreventative, antioxidant, anti-inflammatory and anti-microbial effects and contains tocopherols, beta-sitosterol, stigmasterol and campesterol.
Black cumin seed oil
The subject of numerous scientific studies and clinical trials, including its beneficial impact on the immune system, black cumin seed oil's antioxidant levels are among the very highest of all plant oils.
Black raspberry seed oil
Featuring exceptional diversity and ultra-rich content of antioxidants, black raspberry seed oil contains four different forms of Vitamin E (alpha and gamma tocopherol, beta and gamma tocotrienol).
Blueberry seed oil
One of the most potent sources of tocopherols, carotenoids and naturally-occurring antioxidants in the berry family, blueberry seed oil exhibits powerful free radical scavenging properties. Cranberry seed oil Rich in gamma tocopherol, which has the highest antioxidant capacity of all of the tocopherols, cranberry seed oil also exhibits excellent emollient, moisturizing and derma-protective properties.
Hemp seed oil
Considered by many to be nature's most perfectly balanced oil, hemp seed oil is rich in Omega 3 & 6 essential fatty acids (EFAs) in an ideal 1:3 ratio. Hemp seed oil also contains gamma linolenic acid (GLA), oleic acid and stearidonic acid, a combination that is unique among edible seed oils. In addition, hemp seed oil contains antioxidants like Vitamin E, carotene, and alkaline-forming chlorophyll, which gives it a deep green colour. As a bonus, hemp seed oil has a pleasant, nutty flavour that goes well with most recipes.
Flax seed oil
One of the richest sources of Omega-3 EFAs in the plant kingdom, more than half the fat in flax seeds is alphalinolenic fatty acid (ALA), the essential Omega-3 fatty acid. Scientific studies show that Omega-3 fatty acids are beneficial for proper infant growth and development, reduction of cholesterol, brain and skin health, and protection against coronary heart disease, hypertension, stroke, auto-immune and inflammatory and disorders and cancer.
Pumpkin seed oil
A great source of Omega-6 and Omega-9 EFAs and favorable plant sterols, pumpkin seed oil offers many health benefits including cholesterol regulation, prostate maintenance, bladder control, hormone balance and reproductive health.
Coconut oil
Nature's richest source of medium-chain triglycerides or MCTs, coconut oil can help improve digestion, strengthen the immune system, protect against infectious illnesses and degenerative conditions and provide an immediate source of energy.
The Skinny on Fat
We all know that dietary fat is crucial for optimal health and metabolism. What is less clear, however, is how to choose the right kind of fats. In general, saturated fats (found primarily in animal and dairy products) should be avoided and, instead, a wide variety of plant-based fats should be consumed in moderation, with particular emphasis on polyunsaturated fats.
Within polyunsaturated fats are substances called Essential Fatty Acids (EFAs), namely Omega-3 and Omega-6 fatty acids. EFAs control or modulate an amazing number of cellular processes and are as important as protein, carbohydrates, vitamins or minerals. EFAs are aptly named as they must be obtained from food; the body can not make them on its own.
Volumes of scientific studies support the fact that a dietrich in unprocessed, plant-based good fats can help :
enhance brain and nervous system function
increase energy and performance
reduce cardiovascular disease
strengthen the immune system
improve organ and gland function
grow healthy skin, hair, and nails
reduce inflammation
regulate body weight
Supplementing with a full spectrum, balanced blend of oils such as those found in Vega Antioxidant EFA Blend can help you attain those much needed good fats and ensure your body is running smoothly on all cylinders.
The Vega Story
Smoothie Infusion 
VEGA - WHOLE FOOD SMOOTHIE INFUSION
SINGLE SERVING
Price: CAD $3.25
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VEGA - WHOLE FOOD ENERGY BAR
Price: CAD $5.85
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Vega Energy Bars provide a quick, healthful snack that reduces nutritional stress and provides the quality protein, fiber and essential fatty acids your body craves.
Key Features & Benefits
Finally, no need to compromise between whole food goodness and fast food convenience! Like our popular Vega whole food meal replacement, our new Vega whole food energy bars are made exclusively from natural, plant-based ingredients.
Vega whole food energy bars offer unparalleled nourishment in a convenient, delicious form and provide constant, enduring energy through nourishment, not stimulation. Each Vega bar features:
10g of complete raw protein for easy digestion
6g of both soluble and insoluble dietary fiber
6g of sprouts, rich in enzymes and phytonutrients
4.5g of omega 3 & 6 essential fatty acids
Unlike traditional cooked and processed bars, Vega bars are 100% raw, alkaline and enzymatically alive, requiring less energy to digest and providing a greater net energy gain. An ideal snack for people on the go, Vega bars provide high quality convenient nutrition without compromises
Key Ingredients
Hemp protein
Alkalizing complete raw protein comprised mainly of edestin, a protein found only in hemp and the easiest form for the body to digest and assimilate
High in chlorophyll, enzymes, antioxidants, Omega 6 EFA's and fiber
Organic whole sprouted flax seeds
Loaded with enzymes, probiotics, phytonutrients, lignans, antioxidants and fiber
Rich in Omega 3 EFA's to reduce inflammation, improve cardiovascular health, stabilize blood sugar and burn body fat
Agave Nectar
Extremely low glycemic carbohydrate (much lower than bread, pasta, potatoes and rice) for sustained energy and balanced blood sugar levels
Whole, natural, unprocessed and easily digested
Organic sprouted mung beans
Enzyme rich, alkalizing complete protein (complementary to hemp)
Rich source of natural vitamins and minerals
Organic wheatgrass
High in chlorophyll, vitamins, minerals, antioxidants and phytonutrients
Enzyme rich blood booster, cleanser and energizer
Organic Dulse
Rich in essential minerals, protein, trace elements and electrolytes for improved hydration, fluid assimilation and muscle contractions
Supports healthy thyroid gland activity and function
Clean and green, Vega bars contain no refined sugars, oils, gluten or soy and are GMO and pesticide-free. Moist and delicious, Vega bars are available in chocolate, berry and natural flavors.
Our Vega bars are made from raw, alkaline, enzyme rich, plant-based whole foods that nourish the body and mind. Clean and green, Vega bars contain no refined sugars or oils, artificial flavors, gluten or soy; GMO and pesticide-free.
VEGA - WHOLE FOOD VIBRANCE BAR
Price: CAD $5.35
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As we become more health-conscious, even our snacks demand a higher standard. Vega's new Whole Food Vibrance Bars are raising the 'bar' to a new level.
Key Features & Benefits
The newest addition to the award-winning Vega product line, Vega Whole Food Vibrance Bars are a unique and utterly delicious blend of all-natural, raw, organic, and enzymatically-active plant-based superfoods including sprouted buckwheat, sprouted almonds, acai, Salba and hemp seeds. (See full list of ingredients)
Unlike any other bar on the market, Vibrance bars maintain a taste of guilty pleasure while also being vegan, gluten-free, sprouted, alkaline-forming, and rich in Omega 3, antioxidants and phytonutrients!
Each Vibrance bar features:
17.5g of sprouts, rich in enzymes and phytonutrients
10g of raw protein for easy digestion
4g of Omega 3 and 6 essential fatty acids
5g of soluble and insoluble fibre (20% of RDI)
Unlike traditional cooked and processed bars, Vibrance bars are 85% raw, alkaline and enzymatically alive, requiring less energy to digest and providing a greater net energy gain. Whether you're reaching for mouth-watering taste or a healthy snack with lasting energy, Vibrance bars will satisfy any appetite.
Key Ingredients
Organic Sprouted Buckwheat
One of the best foods to sprout, since its makeup is 20% protein and renders it rich in amino acids
100% gluten-free
Rich in phytonutrients, amino acids, active enzymes, vitamins, and minerals
Organic Hemp Seed
Alkalizing complete raw protein comprised mainly of edestin, a protein found only in hemp and the easiest form for the body to digest and assimilate
High in chlorophyll, enzymes, antioxidants, Omega 6 EFAs and fiber
Organic Sprouted Almonds
Contain a significantly reduced fat content, enhanced flavor and texture, and a higher pH (more alkaline)
Excellent source of protein, vitamins, minerals, phytonutrients, and active enzymes
Agave Nectar
Extremely low glycemic carbohydrate (much lower than bread, pasta, potatoes and rice) for sustained energy and balanced blood sugar levels
Whole, natural, unprocessed and easily digested
Organic Brown Rice Protein
Easily digested, alkaline, plant-based protein source with a complementary amino acid profile to hemp and pea
Pea Protein
Easily digested, alkaline, plant-based protein source with a complementary amino acid profile to hemp and brown rice
Vega Antioxidant EFA Oil Blend
Pure, premium and unrefined certified organic botanicals that provide a full spectrum of essential fatty acids
Alkalizing and rich in antioxidants
Vega Organic Green Food Blend
Also found in Smoothie Infusion, consists of nutritious greens such as spirulina, kale, wheat grass, and sprouted broccoli
Rich in vitamins, minerals, phytonutrients, and active enzymes
Organic Salba
A powerful seed that is the richest whole food source of Omega 3 fatty acids and fiber found in nature
Gram for gram, provides eight times more Omega 3s than salmon, four times more fiber than flax, six times more calcium than whole milk, 13 times more antioxidants than blueberries, and much more.
Acai
A purple berry containing more antioxidants than blueberries or pomegranates
Rich in Omega fatty acids, protein, and dietary fibre.
Chardonnay Grape
Rich source of antioxidant resveratrol and flavonoids
Clean and green, Vibrance bars contain no refined sugars, oils, gluten or soy and are GMO and pesticide-free. Decadent and delicious, Vibrance bars are available in Chocolate Decadence, Green Synergy, and Wholesome Original!
They are designed to be simple, easy to remember, yet capture thoughts so that you can remember them throughout your day.
Each Reminder can be a powerful tool to help you create a consciousness that supports the highest and best in you.
VEGA - WHOLE FOOD HEALTH OPTIMIZER
LARGE
Price: CAD $69.99
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via Regular Parcel
International Orders - Please contact
Karma's Herbs directly...
VEGA - WHOLE FOOD HEALTH OPTIMIZER
SINGLE SERVINGS (SNACK PACK)
Price: CAD $3.55
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Will ship International...
Need For Vega
Formulated by Brendan Brazier, vegan, professional Ironman triathlete and best-selling author on performance nutrition, Vega is made exclusively from natural plant-based whole foods.
A synergistic collection of Brendan's favorite plant-based superfoods, Vega is not only a complete meal replacement, but also an ideal daily health-optimizing supplement.
High in fiber, protein and essential fatty acids, Vega is naturally filling and satisfying, helping to reduce appetite and cravings. Each serving of Vega supplies:
Need for Vega
VEGA - SPORT PERFOMANCE OPTIMIZER
SINGLE SERVINGS
Price: CAD $2.75
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VEGA - SPORT PERFOMANCE OPTIMIZER - 540g
30 Servings
Price: CAD $54.25
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Vega Sport: Natural Plant-Based Performance Optimizer Pre-Workout Sports Beverage
ENERGY • STAMINA • MENTAL FOCUS • RECOVERY
Providing sustaining energy, enhanced mental focus and increased aerobic and anaerobic capacity, Vega Sport Performance Optimizer beverage also replenishes electrolytes and reduces inflammation, joint and muscle pain to assist recovery. Sporting a synergistic array of organic plant-based ingredients and free of common allergens such as gluten, dairy and soy, Vega Sport will help take you to the next level, safely and naturally.
Vega Sport was formulated by Brendan Brazier, professional Ironman triathlete and bestselling author, to significantly enhance physical and mental performance for anyone seeking athletic improvement.
Vega Sport Performance Optimizer provides a complete array of key performance enhancing benefits including:
Immediate and sustaining energy
Increases endurance, aerobic and anaerobic capacity
Enhances mental focus and motor performance
Reduces stress and enhances immune system function
Replenishes electrolytes lost during exercise
Reduces inflammation, joint and muscle pain
Improves body composition and reduces body fat
Supports healthy weight management
Vega Sport Performance Optimizer is available in lemon-lime and acai-berry flavours in convenient single serving pouches and economical 30 serving bottles.
Learn more by reading Brendan's new book Thrive Fitness, or download the Vega Sport brochure now (PDF).
Purpose-Driven Ingredients: What's in Vega Sport Performance Optimizer?
Need for Vega
Congratulations on making such an awesome bar! Vega whole food energy bars are loaded with nothing but healthful ingredients with no junk or fillers. They are the perfect bars for me when I'm busy working or before or after a training session.
- Shelly H.
As a vegan expecting mother I am thankful to Sequel naturals for introducing Vega to the market. It was the only 100% plant based complete formula I could find. As for the taste, it was so delicious I double-checked all the ingredients; I couldn't believe it was good for me and tasted so good. My husband and I are both hooked on Vega. I love the product and would recommend it to absolutely everyone. Whether you're a top athlete or a pregnant woman, anyone can benefit from Vega.
- Ilana B.
I chose Vega for my protein, fatty acids, fiber, antioxidant, vitamin and mineral supplement. I must say, it is the best tasting, most complete whole food meal replacement out on the market that is alkalizing. The best thing about Vega is that it's a fast, easy and practical solution anyone can incorporate in his or her lifestyle and achieve great health benefits.
- Mark B.
I was in the middle of a big move of home and office, and tight on budget with little time for outside dining and no means of cooking due to an unfinished kitchen. My choices for nutrition were few, but I was fortunate to have had two containers of VEGA meal replacement (chocolate and natural), which were quick and easy to make and wonderfully delicious. For two weeks, I consumed two servings of VEGA and one full meal per day. I felt great! I lost body fat and maintained muscle mass, while enjoying energy levels that were comparable to my usual diet of eating 5 or 6 meals per day. As an added bonus, the high fiber content of VEGA was apparent, as my daily movements were regular. The great taste, the high nutritional value, the ease of preparation and the benefits I experienced through two weeks of continual use has prompted me to become a regular user of this potent and delicious meal replacement. Thank you for creating the most nutritionally dense meal replacement product I have ever used!
- Andre S.
I just want you to know that this product is the most amazing supplement I have ever come across. I took the it to my Alternative Doctor to have it muscle tested for me. (I have to do this as I am extremely sensitive to almost everything). The results: very strong - as if it was personally designed for me. I feel soooooooooo good when I drink this plant-based superfood. In fact, I find it hard to put into words and just tell my friends that it is something that you have to experience for yourself. Thanks to Brendan Brazier and to anyone connected in making this wonderful product available. I just wish that this could have been around much, much earlier, but now it is and I am so grateful and know what appreciation is every time that I enjoy a shake. Thanks again!
- Armella R.
I really had to take the time to write to you guys. Vega is the greatest product I have ever had, and the fact that it's also alkalizing is even more impressive. I really give this product two thumbs up but it truly deserves more, and it would get more if I had more handslol. The product is so healthful and it's helped me become far healthier than I could imagine. Before I found out about Vega I was only eating high acidic foods and the majority of my diet came from meats. This product has given me a total face lift and an attitude change towards vegans. This product delivers, and I'm so happy a company like yours has taken peoples health into consideration rather than just profits. But truly the product is worth every penny! I just wanted to express my feelings and I'm sure many people feel the same way about the product. Thank you!
- Dean B.
Need for Vega 
Macasure
Features & Benefits
A turnip-like cruciferous root vegetable native to the Andean mountains in Peru,
maca is grown at altitudes of 14,000 feet where no other crops can survive making
a resilient plant incredibly rich in amino acids, phytonutrients, fatty acids,
vitamins and minerals.
Used for centuries by native Peruvian for its remarkable health properties, maca has been clinically proven in both men and women to help:
Balance the hormonal system naturally
Improve sexual function
Increase energy
Reduce stress
Balance hormones & Improve sexual function
Renowned for its hormone-balancing effects, maca has been shown to optimize the hormonal system—without introducing foreign animal, plant or synthetic hormones. Maca regulates the endocrine system addressing hormonal imbalance and its associated symptoms in both sexes to safely:
Increase libido
Improve sexual performance
Alleviate menopause, PMS or andropause symptoms
Forestall the hormonal changes of aging
Increase energy & reduce stress
Also called ”Peruvian Ginseng”, maca is a powerful adaptogen that helps increase energy and stamina and improve the ability to handle stress. Its remarkable benefits lie in its ability to naturally nourish and rejuvenate exhausted adrenal glands serving to:
Increase energy
Reduce stress and its impact on the body
Control cortisol levels
Promote restful sleep
Improve immunity
Enhance mental clarity
What is an adaptogen? A substance that produces a response in your body which increases your power of resistance against multiple stressors. Adaptogens have a normalizing influence on your body’s multiple systems, improving both your physiological and emotional health.
Clinically proven
Clinically proven, maca’s efficacy has been supported through countless scientific studies—and thousands of years of native Peruvian medicine. MacaSure is the same form of gelatinized maca used in published human clinical trials.
Why Choose MacaSure?
MacaSure uses only the finest organic maca roots, traditionally grown in the Andean highlands of Peru. A unique whole maca root extract, MacaSure is gelatinized, removing the root’s starch to improve absorption and concentrate the active ingredients within. Processed using a proprietary gelatinization process developed by researchers at the University National Agraria La Molina in Peru, MacaSure is able to deliver purity and potency you can count on.
Sustainably harvested, fair-traded, and produced in partnership with the native Peruvians who farm it, MacaSure is certified organic by the internationally recognized Eco-Agency SKAL of the Netherlands. MacaSure is both farmed and processed using certified organic practices and is the best selling brand of Maca in Canada.
ChlorEssence
Features & Benefits
ChlorEssence is a unique patented strain of Chlorella, the result of 35 years of research. Developed for maximum levels of Chlorella Growth Factor (CGF) featuring typical values of 18%-25%, ChlorEssence contains the highest CGF concentrations of any brand of Chlorella.
Grown outdoors in rich, spring-fed freshwater ponds on a pristine subtropical Japanese coral island, ChlorEssence is processed and packaged in state-of-the-art facilities under the strictest of quality standards.
ChlorEssence cell walls are high pressure jet-sprayed to achieve over 80% digestibility without compromising potency or shelf life.
ChlorEssence is 100% pure premium Chlorella, containing no fillers or excipients, yeast, wheat, gluten, corn, soy, milk, sugar, salt or preservatives.
ChlorEssence is available in the following formats:
ChlorEssence - 150 Tablets, 500mg each
ChlorEssence - 300 Tablets, 500mg each
ChlorEssence - 150g Powder
I'm no professional bodybuilder (by a long shot!) but nevertheless have some experience with using protein supplements since the mid 1980's. I've used them all (including egg, milk & egg, soy, rice, spirluna, etc.) so I have an idea of what is out there and the different types of formulations and flavours available. I have been using a whey protein isolate formula exclusively for the last 6-7 yrs now. However, with all the recent and continuing controversy about animal derived products (Mad cow disease & the feeding of animal ruminants to cattle) I have been trying to wean myself off whey protein. When I came across an advertisement for Vega, I was quite intrigued. Now, having read "THRIVE" and tried the samples you sent me, I now believe I have a viable alternative to whey protein. The ingredients in Vega have obviously undergone careful consideration. I believe quality and flavour were first and foremost on your list when you formulated Vega. In my humble opinion, Brendan Brazier & your product development team deserve a standing ovation for this. Hip hip hooray! My favourite flavour is Natural. It has a naturally pleasant sweet flavour & mixes easily in water. It is most excellent! I love it!
- Winston L.
I just got Vega from Lifestyles in Sidney here, and I am amazed at how delicious it is. How did you do that, when nobody else can do it??? Your book and website and your personal message have deeply motivated me and I have bought all necessaries today at Thrifty's for making your recipes and for doing a juice fast also. You are a true inspiration and how much courage it must have taken for you to just strike out and do what you loved to the ultimate, it is so impressive and inspiring. I offer my thanks for the effort you have put forth. Just last week I made a written and spoken affirmation to repeat twice a day: "I now have found a perfect high protein vegetarian food that is digestible and perfect for my needs." (I can't digest the soy or whey ones, and I tried the hemp protein but it is a bit hard on the tum). Then in a couple of days, there you were on a front page of the Times Colonist, and now I have the perfect high protein food! God at work!
- Vanayssa W.
I would like to offer some valuable feedback. I have been a student of herbalism for over 20 years and counting. As a result, I read every ingredient of every label of everything. In respect to protein powders, only in frustration did I create my own formulation of a protein drink with the first ingredient being hemp (been doing this for several years now). I work part time at a large health food store and I found the largest request with our clientele is protein drink mixes. I have characteristically sent them off with some power supplements and a canister of hemp protein, that is until I had the good fortune to try Vega. I wish to say that your formula is magnificent! The ingredients have been well researched and are appropriately balanced. I honestly cannot properly articulate how impressed I am with Vega. Now, anyone coming into the store in search of protein mix leaves with your product in their hands. It is then only one I care to support. Well done folks! You've done your homework!
- Cheri W.
Running on empty has got to be one of my worst feelings when I'm immersed in juggling work, workouts, and a workload. It gives me an inner confidence to know that I can readily grab a Vega shake and go forth with vitality! I can assure the swimmers who I work with that this is a live food that will give their bodies the conviction of sustenance needed for optimal performance before practice, after practice and at swim meets.
- Pam W.
I am an extremely active vegetarian Scuba instructor and I don't think I would have the energy to brave our recent weather if I wasn't drinking your chocolate Vega meal replacement. I don't have time to eat properly some days and find eating whatever is in my glove compartment while I drive to the next site just doesn't cut it. Keep me posted with new innovations.
- Amber G.
Need for Vega
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A few weeks ago I read on Brendan's website about this new product "Vega." I was THRILLED to have discovered a meal replacement that was entirely vegan b/c - as you know - they're not easy to find. I was disappointed, however, when I tried to use your store locator to purchase some near me, and it didn't work (assuming b/c I'm in the US)... so I had given up until yesterday, when I was in my Whole Foods in Chicago and was delighted to see a new Vega display! I tried the berry flavor, both the shake and the bar. I was really pleasantly surprised w/ the taste and, as an ex-athlete (NCAA Division I vegan athlete!) and now a runner, I couldn't be happier with all of the nutrients provided. I was a little sad about the price but, I agree, you get what you pay for. I will happily purchase this product again. Thanks so much for creating such a terrific VEGAN product!!
- Rebecca Koehler
I've tried other bars before and they felt bland and boring....but what you've got there is a magic recipe. Finally something without honey!!! I've included your Vega products in my raw vegan lifestyle! Thanks again for your generosity.... and for creating such a high quality really healthy product!
- Sonia N.
To assist me in my new lifestyle change I recently completed a 30 day cleanse which my energy and overall health improved but more noticeably and significantly when I started your Vega natural flavour product and have used it as a meal replacement for breakfast and lunch. I'm hoping regular use of your Vega products will improve my overall health as over the years my body has reacted to several major health problems. I have found since I switched to an alkaline based diet, including regular use of your Vega products my health is improving!
- James B.
Finally, I think I've found exactly what I'm looking for. I have only started taking Vega for 2 1/2 weeks, but I feel so much better. I have much more energy, my hypoglycemia seems to be under control for the first time in too many years, and it tastes great!
I now have a request that my sister receive a sample packet too. I'd lend her my book, but she is 536 miles away! She is fighting a daily battle with weight loss, has many food allergies, asthmatic, and the list goes on. I really feel that this product will make her feel as wonderful, and help her problems, as it has mine. Thank you so much for introducing me to this great product. I'm hooked, and will use it forever.
- Vicki G.
I recently purchased the vega complete meal (chocolate) and I must commend Brendan Brazier, for such a wonderful product. I also was able to purchase his book Thrive. I am not a vegan but I enjoy trying new products, for a healthier life and am hoping to lose some weight, by having this as a meal replacement once a day. Thank you all.
- Yvonne H.
Testimonials
Hi, just wanted to let you know that I'm a new convert to Vega. Not only do I get my protein but it is also a meal replacement. I've developed a lot of sensitivities and avoid anything unnatural these days so I was doubly pleased to be able to enjoy and tolerate this great new drink. What is neat is that I've tried hemp based and other green supplements and have just not liked them so bravo to you!
- Maureen L.
Having been a user of both protein bars and vegetable/fruit bars for a number of years, finding a bar which combines the best of both has been impossible until now. Vega bars do just that. Beyond this, they just taste great. Leading an active and hectic lifestyle such as I do, I struggle to include enough fiber in my diet. Vega provides an easy and tasty way of supplementing my fiber intake and they are a healthy snack on the go.
- Eric H.
Vega is the best meal replacement I've ever taken. It works! Because it is high in fiber it suppresses my hunger for a long time and I have no cravings for junk food. Now that I feel satisfied for a long period of time it gives me time to prepare a nutritious meal that I can sit down and enjoy. The best part for me; drinking Vega was a great incentive, as I would finally get my greens, plus all the extra benefits that came with it.
- Angie G.
Vega has been a lifesaver for me as a mother of two young toddlers! It's been a quick and easy breakfast shake for our older child ever since she was a year old and I give both of them the Vega bar whenever we have a "finicky eater" day. I feel good giving them Vega because I know that it's organic and it has complete EFA's for my kids' brain development. I recommend Vega to all busy moms looking for healthy, convenient food for their kids.
-Eve C.
I have been taking Vega for about 5 months now as a part of my diet and fitness program. I thought it might help curb my cravings for junk food and sugar. Did it ever! I went from a soft 215 lbs down to a rock hard 190lbs! It's been months and no attacks. Lots of people have seen the dramatic effects Vega has had for me and I have family and friends all trying it now as well.
- Jason C.
Your Vega bar is one of the best products I've used. Unlike other 'energy bars' I've tried, it's easy to digest and doesn't leave me hungry and out of energy an hour later. Training for endurance sports and working full time requires a lot of fuel and your Vega bar gives me access to high quality nutrition at any time, no matter where I am.
- Ryan M.
Vega has brought about some major changes, which have improved my health and mind. I have since recommended your product to family, friends, and colleagues and will continue to do so, as my results speak for themselves.
- John K.
I am writing to compliment you on your Vega whole food energy bar. I just had the opportunity to try one and it was very impressive. From the moment I opened the package it was appealing. It smells great; it's so moist and mouthwatering that it feels like you are eating a desert square while at the same time, nourishing your body with incredible, natural vitamins and nutrients. Now 2 1/2 hrs later, I still feel the fullness from the bar.
- Joanne M.
I just wanted you to know how much I appreciate your Vega product! I am now on my second container of it and it is the first time that I have consumed a meal replacement that actually kept me feeling satisfied. I love the flavor and the consistency of the product. It is really nice to see a product so unique and with such a wide spectrum of healthy ingredients!
-Valerie C.
These Vega bars have obviously been well researched in their creation. They are highly nutritious and taste great. I love the convenience of having such a good quality meal replacement readily available.
- Trent N.
As long as I have Vega around I will always have a sound and smart choice for a meal. I don't feel guilty or like I am missing anything and have to play the guessing game with supplements. With Vega it is a simple morning: Wake up, work out, take Vega. Thank you for creating such a great product that has become a staple in my diet. Not only does my Vega now have a permanent counter spot beside the blender I really feel like I have the tools to create the body I desire.
- Phil L.
Since having a daily Vega bar, I have found that I now have a more balanced bowel function. While working in a very busy office, the bar satisfies the need for food until I can eat lunch. Thank you for such a great convenience food, which nutritionally would help everyone, especially children and the elderly.
- Sonia M.
I'm a new user of Vega and was skeptical at first as I have tried so many meal replacements during my life and I am also a meat lover. But after having it for the first time, I knew I was going to be a regular! Vega sits easy on the stomach and you are actually "naturally" not hungry. In other words, it's not like your stomach is "forced" into comfortableness. The overall feeling after consumption is excellent and I haven't found anything else like it on the market.
- William A.
